Vara Shoes
It is an expression of pure originality, captured in the Vara bow. Born almost by chance from an idea by Fiamma Ferragamo, it has become, over time, one of Maison’s most cherished emblems.
In every form, that bow has always stood for freedom, authenticity, and the joy of moving through the world with elegance and determination. It’s an icon that, like the women who choose it, constantly evolves and renews itself without ever losing its essence.
Fiamma Ferragamo, eldest daughter of Salvatore, designed the Vara shoe in 1978 to meet the needs of increasingly emancipated and active women, searching for a shoe that was both comfortable and refined; in contemporary times, in a high-intensity present where women shape their lives with passion and boldness, recognizing in what they wear an extension of their personality.
Fiamma Ferragamo for Fortune magazine, 1968. Courtesy Museo Ferragamo, Florence. Photo David Lees.
Vara bow slingback
€850.00
Vara bow slingback
€850.00
Vara bow sandal
€850.00
Vara bow sandal
€850.00
Vara bow pump
€780.00
Vara bow pump
€780.00
Vara bow Mary Jane
€730.00
Vara bow Mary Jane
€730.00
Giovanna Gentile Ferragamo, daughter of Salvatore Ferragamo, recalls how her sister Fiamma created Vara. The shoe was designed to be worn comfortably and gracefully from morning to night.
Vara’s signature bow became a legacy.
A ribbon of creativity that wove through the House - appearing on shoes, knitwear, hair accessories, and a bottle of perfume.
