Ferragamo’s story is inseparably linked to Hollywood, where Salvatore Ferragamo earned the title of “shoemaker to the stars.” It was there he created iconic footwear for silver screen legends such as Joan Crawford, Judy Garland, and Marilyn Monroe, as well as for the stars of Cecil B. DeMille’s legendary Westerns.
For Pre-Fall 2025, Ferragamo returns to its cinematic roots with a three-chapter short film directed by acclaimed Italian filmmaker Alice Rohrwacher.
The Movie
Campaign Creative Director: Ferdinando Verderi
Director: Alice Rohrwacher
Photographer: François Coquerel
Models: Angelina Kendall, Giovanni Gherzi
Shot at Cinecitta Studios Rome
The Making-of
A video capturing the energy on set and the meticulous attention to every detail. Among takes, voice-overs, and spontaneous moments, the making-of reveals the blend of craftsmanship and vision behind the Pre-Fall 2025 campaign.
Faces, moments, shared emotions: each scene celebrates that sense of purity, beauty, and magic that has always connected Ferragamo and cinema.