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Pre-Fall 2025 Advertising Campaign: Episode 2
L'Avventura, The Adventure

With the arrival of warmer days, a new sense of freedom takes the stage. Cork-heeled raffia sandals, hand-woven Gancini bags, and soft men’s slip-ons move through a landscape that mimics the sea, crafted from strips of fabric fluttering like waves. A play of illusions that nods to classic film technique and Salvatore Ferragamo’s forward-thinking use of everyday materials to push boundaries.


Women's Collection Men's Collection

Alice Rohrwacher’s direction translates craftsmanship into a visual language: a world where texture, lightness and imagination converge. In this scene, innovation and artisanal skill take centre stage.

Maximilian Davis envisioned a setting where the filming techniques themselves would become part of the story, echoing Salvatore Ferragamo’s approach to transforming everyday materials into tools for creative innovation. This concept shapes every detail, from the visual composition to the handcrafted nature of the set.


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