Beverly Hills · Rodeo Drive · July 2026
A New Chapter in Italian Elegance
The new Ferragamo boutique on Rodeo Drive establishes a refined dialogue between architectural heritage and contemporary identity, designed by Vincent Van Duysen Architects.
“Beverly Hills holds a deeply special meaning for us. It was here, exactly one hundred years ago, that my father made the life-changing decision to return to Italy, following the extraordinary success he had achieved in America while still only twenty-nine years old. It was here in Beverly Hills that he opened his very first store and built a success that far exceeded even his most ambitious youthful dreams.”
– Leonardo Ferragamo, Chairman
Facade Design
A Composition of Rhythm, Depth and Transparency
A finely articulated Chambolle stone skin wraps the entire frontage, creating a unified architectural frame while allowing the interior to remain fully visible from the street.
Drawing from Ferragamo's Florentine heritage, the design revisits the notion of bugnato as a recurring architectural motif. Its geometric character is abstracted into a delicate pattern engraved and perforated within the stone cladding, celebrating the artisanal processes involved in its transformation.
At street level, large floor-to-ceiling glazed openings reveal the interior environment, transforming the storefront into a subtle urban stage where architecture, product, and craftsmanship enter into dialogue with the city.
INTERIOR DESIGN
A Contemporary Domestic Landscape
Conceived not as a conventional retail destination, but as a refined Italian residence
ART INSTALLATIONS
Where Craftsmanship Becomes Art
Corallium
Born from a deep passion for stones, Corallium recovers fragments and gives them value. The gesture of mending is translated into stone, recovering the preciousness of each fragment through an act of repair that speaks of a premodern world.
Acquario
Iron, fiberglass, ceramic, and glass. Acquario transforms in the new store into a wall with organic forms that emerge to support Ferragamo products, an alcove welcoming people into an intimate and unexpected space.
MATERIALITY & CRAFTSMANSHIP
Naked Architecture
Walls and floors remain pure and neutral, celebrating the authenticity of each material
Chambolle Stone
A finely textured stone skin wraps the facade, engraved with the abstracted bugnato pattern. The tactile quality celebrates artisanal transformation.
Red Marble
Richly veined red marble introduces depth and character, evoking Ferragamo's heritage and Italian sensibility throughout the interior.
Light as Material
Light is conceived as an architectural material in its own right. Wash lighting, discreet spotlights, and decorative fixtures create a natural, welcoming atmosphere.
THE COLLECTIONS
Products Within the Architecture
Display elements conceived as lightweight interventions, creating a subtle sense of levitation
"The boutique is conceived less as a conventional retail space and more as a contemporary Italian residence, celebrating the warmth, intimacy, effortless elegance, and culture of the art of living that define the Italian spirit."
Vincent Van Duysen Architects
