The Joy of Loving
DIRECTED BY KRIS JENNER
To tell the story of one life is to tell the story of many. Rooted in Ferragamo’s own family history, “The Joy of Loving” celebrates the connections that give life its meaning. With Kris Jenner in the imagined role of director, the Holiday 2026 campaign brings together a cast whose affection extends beyond the frame.
The Story Begins
The company we keep gives us a reason to stay a little longer, to make the journey, to turn an ordinary day into an occasion. “The Joy of Loving” begins with this feeling, celebrating the people we hold close and the pleasure of choosing something with them in mind.
City Days
City days expand the story beyond gifting, introducing where and how these special moments can be experienced together.
Discover Bags
Two icons bags, one signature:
