The Joy of Loving
DIRECTED BY KRIS JENNER
To tell the story of one life is to tell the story of many. Rooted in Ferragamo’s own family history, “The Joy of Loving” celebrates the connections that give life its meaning. With Kris Jenner in the imagined role of director, the Holiday 2026 campaign brings together a cast whose affection extends beyond the frame.
The Story Begins
The company we keep gives us a reason to stay a little longer, to make the journey, to turn an ordinary day into an occasion. “The Joy of Loving” begins with this feeling, celebrating the people we hold close and the pleasure of choosing something with them in mind.
Meet the Cast
The cast comes with its own history. Bound by family, friendship and romance, the faces of “The Joy of Loving” bring their own relationships to Ferragamo’s Holiday campaign. Through shared beginnings and common pursuits, they reveal the many ways people come to belong to one another.
