Through the phenomenon of pareidolia, we explore the world in search of hidden hugs in unexpected objects.
The hug thus becomes more than just a simple gesture: it becomes a lens through which to see the world around us. Everywhere we look, we see a hug, towards others and towards ourselves.
Every object, every scene, transforms into a visual hymn to love and connection, revealing how, in the end, everything around us celebrates affection, union, and the importance of taking care of oneself.

Designed to evoke the warmth and beauty of a loving gesture, the Hug bag is the symbol of an eternal bond.