Archive
Fall-Winter 2025
A tribute to Italian cinema and its suspended atmospheres.
And the story begins.
Through the lens of Craig McDean, the FW25 campaign takes shape as an homage to the visual language of the Golden Age of Italian cinema, accompanied by a soundtrack that recalls Fellini’s poetic universe. Romantic scenes narrate the upcoming season, where the art of cinema intertwines with Italian craftsmanship, shaped by the visionary creativity of Salvatore Ferragamo.
Credits
Creative Director: Maximilian Davis
Photography: Craig McDean
Creative Agency: Baron&Baron
Director: Fabien Baron
Models: Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer, Tim Schuhmacher
Stylist: Lotta Volkova
Maximilian Davis’ creations inhabit the frame with effortless elegance, embodying a visual language suspended between emotion, craftsmanship and contemporary style.
From sculptured pumps to the Hug bag, from the understated refinement of a silk scarf dress to the relaxed sophistication of perfectly proportioned tailoring, and the expertly crafted Tramezza shoes: every piece contributes to a narrative that is both precise and intentional.
At the heart of the collection stand the wedges, timeless icons first patented by Salvatore Ferragamo in 1937, when he had the intuition to use cork, never before employed in women’s footwear. Today, they return with an innovative and contemporary spirit, the perfect complement to the avant-garde attitude of the collection.
Sculpted proportions, refined textures, and light that caresses every detail come together to form a collection that reflects the Ferragamo identity with modern intensity.
Stolen Moments
Behind every frame lies a shared vision. Discover the backstage and immerse yourself in the creative process that transformed a collection into a story told through images.
The villa
Villa Gaia Gandini, a 14th-century residence along the Naviglio Grande, embodies the essence of Italian identity. A custodian of centuries of history and beauty, the villa bridges the charm of the past with the present, offering a unique setting that celebrates Italian culture and style.