Francesco Granacci, "Giuseppe condotto in prigione", 1515. BY PERMISSION OF THE MINISTRY OF CULTURE – Le Gallerie degli Uffizi.

A paragon of purity. An unjust imprisonment. Francesco Granacci’s “Giuseppe condotto in prigione,” crafted in 1515 for the Borgherini family nuptial chamber, depicts the trials and tribulations of Joseph’s life, unjustly imprisoned yet radiating wisdom. Joseph’s tale is a testament to resilience and innovation, a symbol of the constant experimentation that propels us forward. The colorful figures are orchestrated within a captivating architectural setting, demonstrating Granacci’s mastery of detail and perspective. His diligence, gracefulness, and stunning color use, celebrated by Vasari, mirror Ferragamo’s commitment to craftsmanship, beauty, and heritage. This New Renaissance champions the intertwining of past and future, tradition and innovation, paying homage to historical wisdom while shaping the contours of our future. ​

Since the dawn of the Renaissance, Florence has pulsed as a crucible where intellectuals, artists, scientists and musicians meld their diverse knowledge.Thanks to the groundbreaking patronage of the Medici, the city transforms into an expansive stage birthing an experimental community. Artist studios and academies, charged with vibrant fervor, emerge as epicenters of creative alchemy. From these Florentine depths rises an eclectic ethos, sculpting novel paradigms of beauty and morality. These same values are the pillars of Ferragamo’s vision whose ethos intertwines with a modern symphony of creatives – from creatives directors and photographers to artists, sound designers, and scholars. Together, they forge a dynamic community, shaping a multifaceted tapestry of contemporary artistry and thought.