An icon across generations
What is encapsulated in the Vara Bow is the story of the uniqueness of every woman: each with her own step, her own story, her own identity, her own femininity. It is the versatility of a timeless code that, yesterday as today, continues to follow the rhythm of the moment.
This narrative is at the heart of the new project dedicated to the Vara Bow, in which a cast of special women embody the values of a heritage that has always anticipated and captured the spirit of modernity, across generations and different lifestyles.
Quilted Vara pump
$ 950
Quilted Vara pump
$ 950
Varina ballet flat
$ 895
Varina bicolor ballet flat
$ 920
Vara bow Mary Jane
$ 1,050
Vara bow Mary Jane
$ 1,050
Vara bow pump
$ 950
Vara bow pump
$ 950
Bianca Balti, Paloma Elsesser, Hyeri Lee, and Fiamma Paternò Castello di San Giuliano are the protagonists of a series of intimate portraits where they share their own story and their unique, spontaneous way of wearing the shoes with the Vara Bow.
Bianca Balti, a classic Italian beauty, has built an international career, demonstrating extraordinary strength both on the runways and in life.
Style with:
Vara bow slingback
$ 1,050
Vara pump
$ 895
Two tone knitted dress
$ 1,890
Hug soft shoulder bag multi-zip (M)
$ 3,600
Paloma Elsesser, runway icon and activist for inclusivity, embraces her individuality through an authentic language, revealing an inspired and conscious sense of style, understood as a true form of expression and affirmation.
Style with:
Vara pump
$ 895
Sleeveless dress
$ 2,300
Ferragamo Soft-bag (S)
$ 4,000
Gancini choker
$ 1,690
Hyeri Lee, South Korean pop star and actress — member of the music group Girl’s Day — embodies a vibrant and dynamic energy, reflected in a fresh and casual image that radiates the most playful side of Vara.
Style with:
Vara bow Mary Jane
$ 920
Mini clutch with floral detailing
$ 2,300
Single breasted blazer in chevron
$ 2,900
Low cut mini skirt
$ 830
Vara pump
$ 895
Hug soft shoulder bag multi-zip (M)
$ 3,600
Mesh top with flower detail
$ 7,900
Mesh skirt with flower detail
$ 9,900
Fiamma Paternò Castello di San Giuliano, representative of the fourth Ferragamo generation, granddaughter of the very same Fiamma who invented Vara, weaving a constant dialogue between heritage and future, between the prestige of family history and the aesthetic of a young woman passionate about art.
Fiamma Ferragamo, eldest daughter of Salvatore, designed the Vara shoe in 1978 to meet the needs of increasingly emancipated and active women, searching for a shoe that was both comfortable and refined; in contemporary times, in a high-intensity present where women shape their lives with passion and boldness, recognizing in what they wear an extension of their personality.
Fiamma Ferragamo for Fortune magazine, 1968. Courtesy Museo Ferragamo, Florence. Photo David Lees.
Vara pump
$ 895
Vara pump
$ 895
Vara pump
$ 895
Vara pump
$ 895