The campaign features the new collection in key locations around the Renaissance city for brand iconography: Palazzo Spini Feroni, purchased by Salvatore Ferragamo in the ‘30s, and Loggia dei Lanzi, which resembles an open-air Renaissance sculpture museum.

Creative director Maximilian Davis chose iconic models for the campaign: Raquel Zimmermann and Lina Zhang; alongside art director Peter Saville, Tim Schuhmacher, Yasmin Warsame and Maia Tellit Hawad—French scholar and close friend of the designer.

Credits

Campaign Creative Direction: Ferdinando Verderi
Photographer & Video Director: Juergen Teller
Stylist: Lotta Volkova
Talent: Peter Saville
Models: Raquel Zimmermann, Lina Zhang, Yasmin Warsam, Haia Mawad, Tim Schuhmacher