Fiamma Ferragamo, eldest daughter of Salvatore, designed the Vara shoe in 1978 to meet the needs of increasingly emancipated and active women, searching for a shoe that was both comfortable and refined; in contemporary times, in a high-intensity present where women shape their lives with passion and boldness, recognizing in what they wear an extension of their personality.
Fiamma Ferragamo for Fortune magazine, 1968. Courtesy Museo Ferragamo, Florence. Photo David Lees.
Giovanna Gentile Ferragamo, daughter of Salvatore Ferragamo, recalls how her sister Fiamma created Vara. The shoe was designed to be worn comfortably and gracefully from morning to night.
Vara’s signature bow became a legacy.
A ribbon of creativity that wove through the House - appearing on shoes, knitwear, hair accessories, and a bottle of perfume.
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