Ferragamo’s Fall/Winter 2026 campaign draws inspiration from the house’s lifelong obsession with shoes.
Reinterpreted through photographer Johnny Dufort’s lens, a recurring Ferragamo motif—iconic women surrounded by an abundance of footwear—takes on new meaning.
Blending heritage, imagination and contemporary creativity, the campaign explores the enduring allure of the Ferragamo shoe as an object of desire.
Creative Director: Maximilian Davis
Creative Agency: Baron & Baron, Inc.
Director and Photographer: Johnny Dufort
Stylist: Lotta Volkova
Global Brand Ambassadors: Jingyu Huang and Ning Chang
Models: Anok Yai, Vittoria Ceretti, Thibaud Charon
Sculpture: Willie Cole, Made in the Philippines IV, 1994, courtesy of Museum Voorlinden, Wassenaar, The Netherlands
Sculpture: Willie Cole, Made in the Philippines IV, 1994, courtesy of Museum Voorlinden, Wassenaar, The Netherlands
