An icon across generations
Born in 1978 from the vision of Fiamma Ferragamo, Vara is more than a shoe: it is a symbol of timeless femininity. Low heel, rounded toe, grosgrain bow: an icon of elegance, comfort and versatility worn by generations of women. Today, the collection renews this legacy with a contemporary spirit, including ballerinas, pumps and slingbacks designed to accompany women through the different moments of their day.
Vara block heel pump
£ 670.00
Vara ballet flat
£ 635.00
Vara bow Mary Jane
£ 725.00
Vara bow pump shoe
£ 715.00
From Fiamma’s gesture to an eternal icon
In 1978, Fiamma Ferragamo imagined a shoe that could be both practical and elegant, able to keep pace with everyday life. From this vision, Vara was born - a model that over the years has become a timeless icon, passed down from generation to generation while never losing its essence.
Fiamma Ferragamo for Fortune magazine, 1968. Courtesy Museo Ferragamo, Florence. Photo David Lees.
The bow was born almost by chance
For the first prototype, a ribbon found in the atelier was added as a simple decoration. What seemed like a temporary detail soon became the defining sign of the shoe: the grosgrain bow, today one of Ferragamo’s most beloved symbols.
Vara shoes in colourful variations from the archive. Courtesy Museo Ferragamo.
Vara block heel pump
£ 670.00
Vara ballet flat
£ 635.00
Vara bow Mary Jane
£ 725.00
Vara bow pump shoe
£ 715.00