La Prima Impressione
A Film by Antoneta Alamat Kusijanović.
Ferragamo presents "La Prima Impressione", a cinematic campaign starring Christy Turlington. Set in an Italian villa, the film explores family dynamics and the house's heritage through a modern lens, featuring the Spring-Summer 2026 collection.
1 – L’Arrivo: The first glance says everything
The narrative begins with the arrival of a new partner at the family's countryside villa. Under the watchful eye of the matriarch, played by Christy Turlington, the newcomer enters a world of intimate dynamics and timeless elegance, setting the stage for the story to unfold.
2 – Il Tavolo Decide: Where gestures become story
The family gathers, revealing the nuanced relationships at the heart of the household. Around the table, different generations and perspectives intertwine, showcasing the collection's versatility—from silken scarf dresses to the woven Hug bag—amidst a backdrop of shared moments and unspoken bonds.
3 – Lui: The quiet ritual of becoming
The story unfolds in stillness. Getting ready becomes an intimate pause, a dialogue with one’s own reflections before stepping into the evening. Clean lines, confident silhouettes, and refined details define a contemporary expression of identity, shaped by intention. In this moment, the Men’s Collection reveals its essence: understated elegance, precision, and quiet strength.
Tramezza plain toe Oxford
£ 1,235.00
Tailored trouser
£ 630.00
Color block shirt
£ 630.00
Hug tote bag
£ 3,400.00
4 – Lei: Shared moments, collective anticipation
Preparation turns into connection. Surrounded by familiar faces, gestures flow naturally between laughter and complicity, anticipation building with every shared glance. Fluid textures, luminous surfaces, and expressive accessories embody the spirit of the Women’s Collection—where individuality meets togetherness, and getting ready becomes part of the story itself.
Silk and viscose dress
£ 3,295.00
Mini clutch
£ 1,115.00
Satin and lace slip dress
£ 2,540.00
Vara bow sandal
£ 715.00
Déco earrings with crystals
£ 610.00
Credits
Creative Director: Maximilian Davis
Director: Antoneta Alamat Kusijanović
Creative Agency: Baron&Baron
Director: Fabien Baron
Starring: Christy Turlington, Penelope Ternes, Fatou Kebbeh, Edoardo Sebastianelli, Lina Zhang, Kaplan Hani, Pierre Francois Jacob
Stylist: Lotta Volkova