La Prima Impressione
A Film by Antoneta Alamat Kusijanović.
Ferragamo presents "La Prima Impressione", a cinematic campaign starring Christy Turlington. Set in an Italian villa, the film explores family dynamics and the house's heritage through a modern lens, featuring the Spring-Summer 2026 collection.
Chapter 1 – L’Arrivo: The first glance says everything
The narrative begins with the arrival of a new partner at the family's countryside villa. Under the watchful eye of the matriarch, played by Christy Turlington, the newcomer enters a world of intimate dynamics and timeless elegance, setting the stage for the story to unfold.
S-shaped heel mule
£ 820.00
Hug soft shoulder bag (M)
£ 2,485.00
Oval frame sunglasses
£ 345.00
Boxy nubuck jacket
£ 4,800.00
Patent leather pencil skirt
£ 2,635.00
Déco earrings with crystals
£ 610.00
Hug tote bag
£ 3,400.00
Moccasin with braid Gancini ornament
£ 1,105.00
Rectangular frame sunglasses
£ 290.00
Mule
£ 815.00
Baggy trouser
£ 905.00
Chapter 2 – Il Tavolo Decide: Where gestures become story
The family gathers, revealing the nuanced relationships at the heart of the household. Around the table, different generations and perspectives intertwine, showcasing the collection's versatility—from silken scarf dresses to the woven Hug bag—amidst a backdrop of shared moments and unspoken bonds.
Credits
Creative Director: Maximilian Davis
Director: Antoneta Alamat Kusijanović
Creative Agency: Baron&Baron
Director: Fabien Baron
Starring: Christy Turlington, Penelope Ternes, Fatou Kebbeh, Edoardo Sebastianelli, Lina Zhang, Kaplan Hani, Pierre Francois Jacob
Stylist: Lotta Volkova
S-shaped heel mule
£ 870.00
Mini clutch
£ 1,115.00
Mini dress with lace detail
£ 2,355.00
S-shaped heel mule
£ 910.00
Mini clutch
£ 1,115.00
Vara bow sandal
£ 775.00
Double breasted linen blend blazer
£ 2,165.00
Knee length skirt
£ 840.00
Hug soft shoulder bag (M)
£ 3,280.00
Silk dress with flower detail
£ 2,070.00
S-shaped heel mule
£ 1,270.00