The ability to belong to one’s own time, yet be in constant evolution. An intergenerational painter, Francesco Granacci masterfully weds the renaissance’s elegance with the audacious spirit of Mannerism, the experimental ability to absorb the lessons of the great masters. In Florence, the artist lives the dimension of the ‘bottega’, the atelier, where knowledge is perpetuated and handed down, much like the legacy Ferragamo embodies today. Granacci’s genius lies in his ability to meld tradition and innovation, often blurring the lines in the timeline of art history. Embracing the ‘hic et nunc’ – the ‘here and now’ of the ancients – his creations stand as icons, suspended gracefully between yesteryears and tomorrows.

Since the dawn of the Renaissance, Florence has pulsed as a crucible where intellectuals, artists, scientists and musicians meld their diverse knowledge.Thanks to the groundbreaking patronage of the Medici, the city transforms into an expansive stage birthing an experimental community. Artist studios and academies, charged with vibrant fervor, emerge as epicenters of creative alchemy. From these Florentine depths rises an eclectic ethos, sculpting novel paradigms of beauty and morality. These same values are the pillars of Ferragamo’s vision whose ethos intertwines with a modern symphony of creatives – from creatives directors and photographers to artists, sound designers, and scholars. Together, they forge a dynamic community, shaping a multifaceted tapestry of contemporary artistry and thought.