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Rewind the Future: A Ferragamo Holiday Story

Imagine a future so familiar it feels like a memory.


Set in a cozy holiday chalet bathed in warm winter light, each chapter unfolds with the analog softness of a VHS tape—evoking the charm of the 90s and the intimacy of shared traditions. This is a story told in gifts, gestures, and glances, where the future is not distant; it’s tender, tactile, and already nostalgic. A journey in multiple chapters, each one capturing the warmth of family, the joy of giving, and the poetry of imagined memory.

From chaotic arrivals to tender moments around the tree, the narrative captures the beauty of togetherness through a lens of imagined memory.

Accessories become characters, gestures become stories, and every detail is a frame in a film that feels both new and deeply remembered.

This is not a celebration of what was—it’s a poetic glimpse of what could be, wrapped in silk, warmth, and emotion.