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Pre-Fall 2025 Advertising Campaign: Episode 1
L'Appuntamento, The Date

In the film, Ferragamo creations take center stage. Rohrwacher lifts the curtain on the behind-the-scenes artistry of the Golden Age of cinema, drawing a parallel between the manual production techniques of filmmaking and the house’s own heritage of craftsmanship—symbols of timeless elegance.


Inspired by the enduring elegance of classic screen sirens, Angelina Kendall is captured in a moment of quiet preparation before stepping on set: her face being powdered, her Gancini pumps polished, her handbag in hand as the clapperboard snaps and she moves toward the spotlight. “When you look into the archive, the pumps are some of the most iconic Ferragamo creations,” explains Davis. “And so we wanted to present them as part of the making of the movie star: a playful, almost ironic way of presenting elegance.”

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