Celebrating the magic and joy of the festivities with a captivating new campaign built on the history of the house and the genius of Salvatore Ferragamo.
At the heart of the campaign is Ferragamo's wrapping service, where every present is wrapped like delicious candies. 
Salvatore Ferragamo famously made shoes from cellophane candy wrappers in times of scarcity and the house was inspired to pay tribute to his genius with this campaign.

Each carefully wrapped gift tells a story, adorned with exquisite ribbons and bows, showcasing some of Ferragamo's most elegant artisan-crafted shoes, bags, and silk scarves alongside a delightful assortment of colorful jellies, shimmering candies, and glistening sugared fruits, recreating the rich Italian festivities of once upon a time.