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Every quote is a note, please reply

In connection with the “Across Art and Fashion” exhibition, an art project involving the windows at the Salvatore Ferragamo flagship store in Florence will also be staged for the show opening.

For this occasion, Riccardo Benassi – artist, writer, performer, musician and designer – was chosen. He has created a new full-immersion scenario. Based on some of the words of artists and fashion designers from the past regarding the relationship between art and fashion, Benassi has created a continuous visual poem.

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Chiudi

The project proposes aesthetic unity among the window displays, as if this were a narrative facing the street and requiring the presence of passers-by in order to exist. Text becomes image and updates the famous quotations to bring them into the subjective experience of our everyday lives. This is why the artist has chosen to respond to the text with another text, to highlight the fundamental element of the dialogue between these two realms, but also – and Salvatore Ferragamo’s quotation evokes this – the dialogue between craftsmanship and philosophy of life.
The choice of font, invented by Benassi and the sign of his presence in a given space over time, is fundamental here, as it interacts with the lighting, natural during the day and with strobe lights at night. Consequently, the material supporting the words has been selected because of its reflecting qualities. The work strives to create an emotional rapport not only with passers-by but also with the architecture hosting it.

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Riccardo Benassi, Every quote is a note, please reply (1), project layout. In response to the following quote by Salvatore Ferragamo:“There is no limit to beauty, no saturation point in design, no end to the materials a shoemaker may use to decorate his creations”.

Riccardo Benassi, Every quote is a note, please reply (2), project layout. In response to the following quote by Jacques Fath: “Fashion is an art. Art is creative, and men are creators”.

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Riccardo Benassi, Every quote is a note, please reply (3), project layout. In response to the following quote by Gabrielle ‘Coco’ Chanel:“We are not artists. We do not need genius, but hard work and some taste”.

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Riccardo Benassi, Every quote is a note, please reply (4), project layout. In response to the following quote by Diana Vreeland: “Fashion is not art. Art is something very spirituelle [sic.]. It Is a very remarkable, extraordinary thing… Fashion has to do with daily life. Fashion was merely ‘the whim of the public’ and ornamentation for the human body”.

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Riccardo Benassi, Every quote is a note, please reply (5), project layout. In response to the following quote by Andy Warhol: “Fashion is more Art than Art is”.

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Riccardo Benassi, Every quote is a note, please reply (6), project layout. In response to the following quote by Paul Poiret :“Since I have always loved painters, I feel easy with them. It seems we do the same work and we are workfellows”.

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Riccardo Benassi, Every quote is a note, please reply (7), project layout. In response to the following quote by Charles Frederick Worth: “I am a great artist. I have Delacroix’s colour. I compose. A dress worth a painting".

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Riccardo Benassi, Every quote is a note, please reply (8), project layout. In response to the following quote by Yves Saint Laurent: “Fashion is a work which is not art but needs an artist to exist”.

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Riccardo Benassi, Every quote is a note, please reply (9), project layout. In response to the following quote by Oscar Wilde: “One should either be a work of art, or wear a work of art”.

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Riccardo Benassi, Every quote is a note, please reply (10), project layout. In response to the following quote by Gillo Dorfles: “Fashion is anything but frivolous since it grounds its roots in religion, politics, art”.

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Riccardo Benassi, Every quote is a note, please reply (11), project layout. In response to the following quote by Max Ernst: “It is Fashion, versus art”.

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