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Fiamma Ferragamo
Fiamma Ferragamo

When Salvatore died in 1960, the founder’s invaluable legacy passed on to his wife and eldest daughter, Fiamma, who had given up her studies to join the company at sixteen. She was the only one of Salvatore’s children to work with him, for one year, under his guidance and experiencing his artful creativity.

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Fiamma Ferragamo

Nicknamed “fashion’s teenager” by the press, Fiamma came to represent Ferragamo style around the world in shoes and leather accessories until her death in 1998. She headed the design, production and sale of women’s shoes and men’s and women’s bags, luggage and accessories. Fiamma Ferragamo received the prestigious international Neiman Marcus Award in 1967, exactly 20 years after her father received the same award. She designed a number of celebrated shoe styles, including the Vara with its gros grain bow, created in 1978 and still in production today, along with other accessories that have become icons of Salvatore Ferragamo style, like the W bag with its double Gancino clasp, which she designed for her mother, Wanda.
Fiamma’s talent was recognised with other international awards and important appointments, not only in fashion but in the world of culture and the arts as well. For many years she served as Chairwoman of the Tuscan chapter of the FAI (Italian Environment Fund), and the ideas for the first exhibition at Palazzo Strozzi in Florence on the history of Salvatore Ferragamo and for the foundation of Museo Salvatore Ferragamo were mainly hers.

Fiamma Ferragamo
in a famous photograph
by David Lees in 1967
for “Life” magazine.

Sandal with sculpted heel
in raffia and calfskin, 1967.
With this sandal, Fiamma won
the Neiman Marcus Award.

The Vara shoe
created in 1978 by Fiamma and still in production.
Vara is the best selling
shoe in the world.

Large two-handle bag in crocodile.
Double clasp with gold metal Gancino
accessories.
Fiamma Ferragamo created this bag for her
mother.
Autumn-Winter 1988-1989.