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A Man’s Story

the series


In 1914, 16-year-old Salvatore Ferragamo emigrated from southern Italy to Boston and then California where he convinced his brothers to join him in creating a made-to-measure shoemaking service. Within just five years it had become a beacon of luxury for Hollywood’s greatest stars, and the Ferragamo story was born. Salvatore Ferragamo followed his beliefs and made his own rules. 100 years on, Ferragamo presents A Man’s Story, an online series by photographer and filmmaker Francesco Carrozzini under the creative direction of the brand’s Massimiliano Giornetti, that highlights the notion of ‘making your own rules’. Through an intimate and compelling series of stories, told by an eclectic cast of contemporary men, Ferragamo’s luxury lifestyle collections are presented in new and surprising settings.

In 1914, 16-year-old Salvatore Ferragamo emigrated from southern Italy to Boston and then California where he convinced his brothers to join him in creating a made-to-measure shoemaking service. Within just five years it had become a beacon of luxury for Hollywood’s greatest stars, and the Ferragamo story was born. Salvatore Ferragamo followed his beliefs and made his own rules. 100 years on, Ferragamo presents A Man’s Story, an online series by photographer and filmmaker Francesco Carrozzini under the creative direction of the brand’s Massimiliano Giornetti, that highlights the notion of ‘making your own rules’. Through an intimate and compelling series of stories, told by an eclectic cast of contemporary men, Ferragamo’s luxury lifestyle collections are presented in new and surprising settings.