Fiamma Ferragamo

Fiamma

From her highly acclaimed first collection, presented in London in 1961, to her too-early death in 1998, the creation, production and marketing of the family company’s women’s shoes and leather goods were entrusted to Fiamma, Salvatore and Wanda Ferragamo’s eldest child.

At the age of just 16 she was already an apprentice working alongside her father, the only one of her siblings to have enjoyed this as brief as it was extraordinary privilege In a career spanning almost 40 years, Fiamma Ferragamo was one of the main architects of the brand’s expansion. If an average of 350 pairs of shoes, many of them made to measure, were produced a day until the ‘Fifties, it was thanks to her efforts that production reached levels that allowed for worldwide distribution while maintaining the essential features of quality and fit dictated by her father.

In addition to bags, which she added to the Ferragamo product range in the ‘Seventies, Fiamma was the creator of designs that are now symbolic of the Florentine brand, such as the Vara shoe with its grosgrain bow or the bag with the double Gancio clasp first designed for her mother Wanda in the same period.