Fiamma Ferragamo

Fiamma

From her highly acclaimed first collection, presented in London in 1961, to her too-early death in 1998, the creation, production and marketing of the family company’s women’s shoes and leather goods were entrusted to Fiamma, Salvatore and Wanda Ferragamo’s eldest child.

At the age of just 16 she was already an apprentice working alongside her father, the only one of her siblings to have enjoyed this as brief as it was extraordinary privilege In a career spanning almost 40 years, Fiamma Ferragamo was one of the main architects of the brand’s expansion. As a result of her passionate dedication and brilliant creative flair, the company’s shoe production, until then handcrafted and partly made to measure, reached levels that allowed for worldwide distribution while maintaining the essential features of quality and fit dictated by her father.

It is thanks to Fiamma’s farsighted intuition that bags and small leather goods – nowadays the Maison’s top-selling products after shoes – made their appearance in the Ferragamo range of accessories in 1965. As well as putting her mark on such a significant turning point in the company’s history, Fiamma created models that are now symbolic of the Florentine brand, such as the Vara shoe with its grosgrain bow or the bag with the double Gancio clasp first designed for her mother Wanda in the same period. Fiamma’s successes and her extraordinary talent won her important recognition, first and foremost the Neiman Marcus Fashion Award, bestowed on her in 1967, exactly twenty years after it was received by her father Salvatore.