Salvatore Ferragamo
Spring Summer 2017 Advertising Campaign
“Among Friends”

A Mediterranean dreamscape with a contemporary point of view,
presenting the new Ferragamo Spring Summer 2017 advertising campaign.

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Photographed by Peter Lindbergh

and starring models Lily Aldridge, Andres Velencoso and McKenna Hellam, the vibrant portfolio was lensed on location in Taormina, Sicily.

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Andres, dressed in a cerulean blue shirt, rolled up at the sleeves, and cropped trousers in the same bold shade, moves across Taormina’s craggy rocks as the sky and sea meld into one another.

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What emerges is a visual celebration of Ferragamo’s “Splendor of Life”— a spirit that melds traditional Italian patrimony with a fresh viewpoint.

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Lily, holding the season’s signature Soft Sofia bag,
glances behind her as though someone is there.

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